Maine’s vibrant tourism industry is diverse and innovative. Whether enjoying the snow in the winter or spending a summer day on one of Maine’s waterways, our natural resources and welcoming communities play host to millions of visitors each year.
Key sectors within this industry are growing and include lodging ($1.7 billion), restaurants/food ($1.5 billion), retail sales ($1.5 billion) and recreation ($615 million). With a 10% increase in overnight visitation in the last year alone, direct spending by overnight visitors was more than $4.7 billion. In 2017 alone, we welcomed 5.3 million first-time visitors to our state.
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